Disney, DreamWorks and Sony Pictures: these are the newest partners of Uplay Mobile. Customization contents (images, screen savers, themes and short videos) from new animations, such as “The Muppets”, “Puss in Boots” and “Arthur Christmas”, are now part of the company’s portfolio. The deals, consolidated in the second semester of 2011, guarantees content distribution to several countries of Latin America.
 
In view of the agreement executed between Uplay Mobile and Disney, the company starts to distribute customization contents from all the titles released from November 2011, as well as the legacy of productions, such as “Toy Story”, “Pirates of the Caribbean”, “Mickey and Friends”, among others. Further, Uplay will also provide its customers, by means of licensing, with some of the mains releases of DreamWorks Animation, such as “Puss in Boots”, “The Croods”, “Madagascar 3”, “The Guardians 3D”, and the first Christmas-themed animated movie displayed in 3D by Sony Pictures “Arthur Christmas”.
 
With an investment of about US$ 500,000 in these big brands, Uplay strengthens its position in the mobile market in Latin America and intends to double the sales reached this year. In accordance with CEO Adriano Rayol, the execution of the agreement was a result of a year of success. “The economic environment of the first semester of 2011 was favorable to our business and these investments show that we managed to seize the moment”, says Rayol.

On the surface, Vikings and chickens don’t seem to have a lot in common, but Torvi is a retired Viking that’s happened to develop a deep love of scrambled eggs. In Viking vs. Chickens, it’s the players’ job to help Torvi gather up chicken eggs so he can whip up his favorite dish.

The players have to be able to overcome traps, obstacles and the attacks created by the chickens and gather as many eggs as possible, in order to achieve points. Easy to learn, but hard to master, “Viking vs. Chickens” has fun sound effects, and features Game Center integration with leader boards, and Facebook Connect for sharing scores with friends. The game allows the Viking to be controlled by an iGadget accelerometer or a virtual joystick. Uplay Mobile plans to release until the end of the year new versions of this game, including other themes.

“Our proposal for 2011 is the development of our own games: prior to “Viking vs. Chickens”, we released “Frog Jump” and “Burger Mania”, which sold, only in July, over 20 thousand copies. The expectation is that this number will increase fourfold still in 2011, by investing in advertisement", said Uplay´s CEO Adriano Rayol.

Recently, the competition on the mobile market among the giants (Google, Apple and Microsoft) has increased. The Motorola Mobility purchase by Google for US$ 12.5 billion moved the tech market, by increasing the value of its stock titles. The news was published at several press Medias, like “O Globo” newspaper, which once more, could count on Uplay Mobile’s opinion.

See the entire publication stating Uplay's role as a Smartphone application developer in Brazilian mobile scenario:

http://migre.me/5ykIe

On March 18th and 19th, the third edition for Tela Viva Móvel  was held in  São Paulo. The event contemplates, in 16 categories, the best cases and companies from the VAS area.

Uplay Mobile stood out as one of the events sponsors. Adriano Rayol, Uplay´s CEO, participated in a debate about “Application Stores – The current challenges”, the discussion covered issues such as the challenges that developers and content providers have to position their products in different app stores, understand and adapt to different business models and adopt the right strategies. What are the lessons learned? What are the best economic models? How can carriers participate in this ecosystem?

On May 2011, Uplay Mobile released its second game entitled “Burger Mania” available for iPad, iPhone and iTouch users and it can be found on the App Store. Only in July, this game achieved the milestone of over 20 thousand downloads, on Apple’s virtual store.

“Burger Mania” allows the player to venture himself in a snack bar. The challenge is to assemble burgers to demanding customers as quick as possible with different type of ingredients. The game brings several scenarios around the world, like Rio de Janeiro, New York, London, Moscow and Tokyo and different soundtrack played according to the city you are in.

To check out the game "Burger Mania", be sure to access the Apple store at:

http://bit.ly/lTAyZJ